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Key Services

Create an Aligned and Productive Workforce

Repeatedly clients ask us, how can we create and maintain over time a productive, satisfied workplace? Our solution is to instill organizational openness, best practices and effective communications in the areas of hiring, leadership, training, compliance and human resources management.

Our Services Include:

  • Best practices audits
  • Measure morale & identify workplace issues
  • Build employee commitment
  • Communicate through language & and cultural filters
  • Create incentives for all generations
  • Match goals, roles, pay & and performance
  • Create internal branding communications

Respond Immediately and Effectively to Union Activity

Few experiences in business are as counter-productive as a union organizing campaign. Such activity often goes unnoticed by management until it is well advanced. Cruz & Associates excels at rapidly mobilizing and implementing effective campaigns.

Our Services Include:

  • Immediate hands-on situational assessment
  • Strategic campaign plan development
  • Campaign management
  • Campaign materials preparation
  • Management and supervisory training
  • Media and stakeholder communications
  • Community relations

Communicating Through Workplace Change

Change in business is constant, and big change can disrupt and demoralize the most fine-tuned organization, unless effective communications channels are open and functioning.

Our Services Include:

  • Internal and external communications audits
  • Reputation management
  • Employee motivation and retention during change
  • Media and stakeholder communications
  • M&A and downsizing positioning & and communications
  • Community relations
  • Investor relations

Bilingual Consulting - Building on Diversity

Cruz & Associates believes language, gender and cultural diversity can help maximize, rather than restrict the performance of individuals. Building on the diversity of our own staff and strategic alliance partners, we have developed a particular expertise in assessing and developing best practices in today's diverse economy.

Our primary focus is on motivating and retaining employees, and winning employee buy-in for corporate initiatives - sometimes called "Employer of Choice" positioning.

Some of the programs we offer include:

  • Measuring Morale
  • Building Employee Commitment
  • Creating Incentives for all Generations
  • Communicating Through Language & Cultural Filters
  • Responding Positively to Diversity in the Workplace
  • Understanding Community Values
  • Encouraging and Valuing Teamwork