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Communicating in a Changing Workplace
Navigating the media minefield
What do you do when “no comment”
is the worst thing to say? When the winds of change hit your
organization, how much information do you share with the media,
and why?
The risk of a difficult employee
relations or organizational challenge making embarrassing news
headlines is among the more vexing problems for businesses and
corporations to manage. Often, companies are unfamiliar with the
pitfalls of navigating what can become a bad news media
minefield.
Cruz & Associates provides
objective strategic media and community relations counsel based
upon years of experience successfully advising clients in labor
relations and organizational change crisis situations. We both
help our clients avoid the pitfalls of dealing with the media
and counsel them on protecting their brands and reputations in
all of their stakeholder communications.
Our business is based on
effective change communications. We can help you manage yours.
Union Avoidance
Preserving a Union Free Work
Place
A union free work place is earned
by employers who create an environment that encourages growth,
understanding and respect. This employer works hard to rise
above the acrimony that makes union organizing, worker unrest,
and negative public relations become unwanted disruptions to a
harmonious and productive workplace.
Occasionally, even the most
well-intentioned employer will have challenges with
employee/labor relations challenges. Sometimes the first hint
that something is wrong is when organizing cards are circulated,
or when a union files an election petition with the National
Labor Relations Board. Often, these activities will be coupled
with an embarrassing negative public relations campaign.
Cruz & Associates has the
resources, skills and experience to produce winning results in
the face of virtually any union challenge. We have developed
proven best practices for responding to the most sophisticated
tactics of modern labor organizers.
We understand that the first
steps toward reconnecting a workforce are restoring trust and
open communications between employer, employee and other
stakeholders, and we are skilled at achieving this goal within
the context of national and state labor relations laws.
Just as important, we recognize
the damage which can be done to a company’s reputation, brand
and stakeholder relations by unfounded negative allegations in
the media and other public forums. Our professional expertise
includes successfully creating targeted, effective internal and
external communications campaigns to counteract such threats.
Cruz & Associates’ unmatched
winning track record in workplace campaigns is evidence of our
effectiveness in preserving both the employer’s and employee’s
rights to a union-free workplace. It also demonstrates a less
obvious accomplishment.
In the world of employee
relations and human resources communication, there is no better
measure that the goals of the organization and the workforce are
aligned than a secret ballot vote of confidence by the
employees. Time and again, we have demonstrated this bottom line
measure of effectiveness.
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